diff --git a/.github/workflows/build-test-push.yml b/.github/workflows/build-test-push.yml
index 7791838..3d89dec 100644
--- a/.github/workflows/build-test-push.yml
+++ b/.github/workflows/build-test-push.yml
@@ -64,6 +64,18 @@ jobs:
       - name: Check out source
         uses: actions/checkout@v5
 
+      - name: Configure HTTP registry
+        run: |
+          sudo mkdir -p /etc/docker
+          echo '{"insecure-registries":["batty1039.startdedicated.net:5000"]}' | \
+            sudo tee /etc/docker/daemon.json >/dev/null
+          sudo systemctl restart docker
+          cat > /tmp/buildkitd.toml <<'EOF'
+          [registry."batty1039.startdedicated.net:5000"]
+            http = true
+            insecure = true
+          EOF
+
       - name: Log in to private registry
         uses: docker/login-action@v4
         with:
@@ -73,6 +85,8 @@ jobs:
 
       - name: Set up Docker Buildx
         uses: docker/setup-buildx-action@v4
+        with:
+          buildkitd-config: /tmp/buildkitd.toml
 
       - name: Build and push image
         uses: docker/build-push-action@v7
diff --git a/Makefile b/Makefile
index 59a91e6..21b3bfd 100644
--- a/Makefile
+++ b/Makefile
@@ -2,8 +2,9 @@ SHELL := /bin/sh
 
 IMAGE ?= cms-demo
 TAG ?= latest
+REGISTRY_IMAGE ?= batty1039.startdedicated.net:5000/cms-demo
 
-.PHONY: help ui backend demo production run test check docker docker-run clean
+.PHONY: help ui backend demo production run test check docker docker-push docker-run clean
 
 help:
 	@echo "make ui         build the React app into cmd/server/web/dist"
@@ -14,6 +15,7 @@ help:
 	@echo "make test       run the Go test suite"
 	@echo "make check      gofmt, vet, and tests"
 	@echo "make docker     build the all-in-one image"
+	@echo "make docker-push build and push the image to the private registry"
 	@echo "make docker-run run the image on :8080"
 	@echo "make clean      remove build output"
 
@@ -51,6 +53,10 @@ check:
 docker:
 	docker build -t $(IMAGE):$(TAG) .
 
+docker-push: docker
+	docker tag $(IMAGE):$(TAG) $(REGISTRY_IMAGE):$(TAG)
+	docker push $(REGISTRY_IMAGE):$(TAG)
+
 docker-run:
 	docker run --rm -p 8080:8080 --env-file .env $(IMAGE):$(TAG)